Azlan UK - Board of Directors



Rob Tomlin, Azlan Managing Director UK and Ireland

Rob was appointed to the role of Azlan Managing Director in February 2016 after holding an Azlan board position since 2012.  In his previous role as Business Unit Director he was responsible for running the IBM, Lenovo and Dell Business’s as well as the MSP and SI teams. Rob has a wealth of experience in Value Added Distribution both working with vendors and partners alike. Previous to his career at Tech Data Rob has held a number of senior roles in the IT distribution channel; including SDG, where he was instrumental in supporting the transition and integration into Tech Data. Prior to this he held positions at Interface Solutions International and ICL Multivendor Computing.  Rob has two children, Lara and Oliver and is a football and car enthusiast; he currently splits his time living between Windsor and Manchester.

  Simon Bennett, Business Unit Director - IBM, Dell, UCNS & EMC

Simon was appointed as one of the Azlan Business Unit Directors at the start of our new fiscal year in February 2016. Simon has previously held a number of positions within the business the most recently being the Sales General Manager for our Warrington Centre of Excellence. Simon was a key member of the SDG management team prior to the Tech Data acquisition where he was the Internal Sales and Operations Manager. Simon primarily has responsibility for several of Azlan’s key vendors, including IBM, Lenovo DCG, DELL EMC and Fujitsu. Previously Simon spent over 10 years at NEC Corporation.  Outside of work Simon is a keen footballer and an avid Manchester United fan, he has two children Annabelle and Holly and enjoys socialising with friends and family.

  Peter Spreadbury, Business Unit Director - Enterprise Software

Peter is the Director for the Azlan UK Enterprise Software Business. Prior to working at Tech Data he held a number of senior positions within the IT channel including 11 years at SCC; initially as the European Project Director for their IBM Strategic Growth Alliance program, subsequently Director for Enterprise Alliances and finally as Director of Software Solutions. Previous to SCC, Peter was with HP for 13 years where he was the UK Enterprise Channel Manager having joined HP through the Compaq and earlier DEC acquisitions. During his time with HP he held a number of UK and European Channel management and end user account management roles. Peter’s personal interests revolve around his family, keeping fit by running and swimming, and enjoying hobbies that include Motor Cycling and Kart racing.

  Sara Williams, Azlan Sales Director

Sarah was recently appointed to the position of Sales Director for the newly formed Enterprise Specialist Partner Team.  Prior to this, she held a number of management roles in her 6+ year tenure in Tech Data; including General Sales Manager – Corporate Division, and most recently as the Azlan Head of Sales for HPE. Previous to her time as Tech Data, Sarah spent nine years at Dell in a number of end user sales and management positions across both Public Sector and Corporate customers. Sarah’s early career was spent at HP where, over seven years she held a number of positions in sales and account management.

  Sara Gemmell, Azlan Marketing Director

Sara is the Marketing Director for Azlan, working with vendors and partners on key strategic marketing initiatives.  Sara has worked in the IT industry for over 30 years, holding a variety of senior positions both in sales and marketing including Managing Director at Networks First, Head of Marketing for Telenor in the UK and sales and marketing leadership roles within HP.  Sara’s experience working for vendors, partners and service providers gives her a deep understanding of the channel and the evolving role of distribution.  Sara has a BSc in Computer Science from Strathclyde University and has two daughters.

  Neil Brittain, Business Unit Manager - Cisco

Neil was appointed to the Azlan board with the mandate of running Azlan’s Cisco business this fiscal year; prior to this Neil held a number of senior management roles within Tech Data, most recently leading the Profitability and Customer Services departments.  Neil has been with Tech Data for over 10 years, during which time he has gained a wealth of experience in Distribution; from product management, finance and project roll outs to European Management roles. Neil has a degree in Sound Engineering and is a music lover, he also plays the guitar.ales and account

  Huw Jones, Business Unit Manager - HP Enterprise

Huw was recently appointed to the position of HPE Business Unit Manager with responsibility for leading the division’s sales, business development, technical, category and product management functions. Prior to this he worked as Account Director within Tech Data’s corporate division, working with key vendors and customers. Huw has 12 years of IT distribution experience, covering a variety of roles including product management and business development. Educated at Oxford Brookes University, before working in distribution Huw enjoyed a five year career as a professional cricketer with Warwickshire. 

  Phil King, Azlan Technology and Services Director

Phil brings more than 15 years of sales and business development experience in value-added distribution, vendor and reseller businesses to the post. He has worked closely with leading data centre and systems integration vendors such as Cisco, EMC, and VMware and with major VADs and VARs, helping them to formulate and execute their services- and cloud-led business strategies. Before joining Azlan, he took an extended, six-month break, during which he hiked from Mexico to Canada.

  Andrew Brown, Head of Pre Sales and Services

Andy joined ISI/SDG in June 2010 following various technical sales roles at reseller and distribution level in the IBM channel.  He joined to head up the IBM technical practice within the IBM Enterprise solution team and held this role for five years when Tech Data acquired SDG.  Most recently Andy has been appointed to work as part of the European Cloud Strategy team and is responsible for the go to market strategy and sales of all cloud services in the UK and Ireland.

  Hywel Jones, Head of HR

Hywel has been Head of HR since March 2014, with a key focus of partnering with the Azlan business unit within Tech Data, he also leads the HR Business Partner and Advisory teams for Tech Data in the UK. Hywel has been with Tech Data for over 5 years after joining from Siemens where he was HR Business Partner and where he completed his CIPD (Chartered Institute of Personnel and Development).

  Robin Morris, Commercial Controller Finance - Azlan

On his return to the UK in 2015 Robin was tasked with leadership of the Azlan Financial and Commercial Controlling function. A Tech Data veteran, Robin has amassed a wealth of experience in distribution managing a variety of different areas of the business. After joining Computer2000 in 1997, Robin spent the past 19 years in various roles and locations; including Tech Data Germany, Switzerland and Canada. During his tenure Robin has worked within Internal Audit, EMEA Marketing, EMA Controlling and headed up Vendor Accounting for Tech Data’s Canadian business.